Crossing the Chasm From
Really Good to Truly Great
What does it take to become an icon organization—to be pre-eminent in its class? What is the plus factor that separates the really good from the truly great? We analyze the values of greatness, including enhanced corporate responsibility and sustainability, which help motivate and drive superior performance over time. Yet the road to greatness has many potholes and detours. This presentation will explore proven paths to greatness—how to successfully raise the bar inside organizations, including a transformation of values and sense of social responsibility—with examples from globally renowned organizations that embody a sense of values and mission that transcend the merely good.
