CREATING A MORE SECURE AMERICA THROUGH A MORE SUSTAINABLE WORLD

America finds itself in a new and more powerful, yet ironically in many ways more vulnerable, relationship to the rest of the world. In this presentation we examine the connections between American security and global sustainability, and between American insecurity and global unsustainability. We also examine the proactive engagement of some major corporations as they struggle to become part of the solution to the problems created by increasing globalization rather than continuing to be, and internationally perceived to be, part of the problem. Nike’s evolution from "Just Do It" to its new maxim of "Do The Right Thing" will be examined, along with the growing corporate responsibility of a number of pioneering multinational firms.