The Power of Values as an Engine of Innovation
Values-Driven Innovation™ is a disciplined approach to innovation that enables an organization to systematically examine all of its processes and products through specific values lenses. Those organizations that, through continuous and systematic innovation, achieve relative cost or value advantage, or enhanced new product generation, will win superior financial returns over time.
The achievement of sustainable competitive advantage in a time of hyper competition and rapid change in all markets requires broad-based innovation and improvement in resource productivity throughout the value chain. Counter-intuitively, a growing number of icon organizations have discovered that analyzing their strategy and operations through the lens of specific values, such as environmental sustainability or community responsibility, can produce a portfolio of benefits to the organization and its many stakeholders.
This presentation examines how globally recognized icons such as Starbucks, IKEA, the US Army, and the Royal Canadian Mounted Police (RCMP) lead their respective fields utilizing the power of values as an engine of innovation.
